Qubole’s marketing team developed a new campaign to showcase the advantages of our product against competitors. I wrote and developed this white paper as a way to discuss those benefits while also incorporating detailed technical information and customer success stories.
I created the content included in this white paper by mixing existing internal content, original content that I wrote, company anecdotes, and customer proof points. I then worked with my boss and a freelance designer on the design and visual concept of the white paper.
At Qubole I was heavily involved in the development of product marketing assets. This data sheet needed to be developed for a major upcoming marketing event, and I was tasked with creating the content.
For this data sheet, I collected content from the Director of Product Marketing and blended information from some of our pre-existing marketing assets. I also revised the content as needed to meet the formatting limitations.
In conjunction with a third-party digital marketing agency, I led the development of a new infographic for Qubole about key differences between data lakes and data warehouses. My aim was to make the content more nuanced than a traditional “x versus y” approach.
During development, I worked with internal experts to ensure the content conveyed the information accurately. I then crafted a blog about debunking data storage myths to accompany the infographic.
For the launch of a new product, I worked with Numerify's Director of Product Marketing to develop and refine copy that highlighted the key functionality of the new application. My role also included ensuring grammatical consistency throughout the copy and tightening the messaging for clarity and aesthetic purposes.
In addition, I built and formatted the page in WordPress using our back-end visual editor and a mockup provided by our designer.
As the Content Factory Marketing Manager at Qubole, part of my job was to create original assets highlighting our data platform’s unique value. This corporate eBook was one concept I came up with as an easily digestible and visually appealing asset to share Qubole’s key value differentiators.
I developed the concept as well as all of the written content featured in this guide. I worked directly with a contract designer on the design to ensure the format and quality of design met company expectations.
I have worked on several use cases for Numerify, including this anonymized version that highlights the value one of our customers has achieved. To develop the content, I interview one of the customer's employees who utilizes Numerify within their IT organization. I then craft and refine a storyline based on this conversation.
Typically I go through a round or two of content editing with our customer prior to publication. I am also responsible for building out the web page that features the use case, a page design that I tweaked to look cleaner and better showcase the content.
This eBook I created for Numerify highlights the value of analytics for the operational side of IT organizations. IT operations and IT operational leaders are a key user demographic of Numerify's applications, which is why we chose to focus on this subject for the eBook.
I developed the sailing theme by brainstorming various activities with concepts that could overlap IT operations functions. I then crafted the content by drawing parallels between the skills and tools required for sailing, and those needed to effectively operate an IT department. Our designer and I also worked closely to finalize the design.
As the strategist behind the Numerify blog, I aim to present the right blend of content about Numerify and our applications, the value of business analytics for IT, the challenges IT organizations face today (and how to address them), and the discussion of other industry news.
I wrote this post to explore why so many IT leaders are experiencing the same pain points, and understand how to solve them. I decided to write about this topic after learning that many of our customers and prospects experienced the same challenges around communication and visibility — yet frequently didn't know how to address those obstacles to move forward.
While at Qubole, I ghostwrote thought leadership content for a handful of executives, including this two-part series for the CEO. I developed the content first by interviewing the CEO, then framing the post and filling in the content. Finally, I solicited feedback from the CEO and other internal stakeholders.
Through this series we wanted to convey why companies are struggling and failing at their big data projects. Specifically we focused on the common obstacles organizations face, and why self-service access is critical to addressing those obstacles.
As the Content Marketing Manager at Qubole, I helped lead the company’s social media strategy across Twitter, LinkedIn, and Facebook. I used Adobe Spark to create original social media graphics based on content I created as well as other assets produced by the marketing team.
I also helped oversee the social media publishing schedule, and leveraged tools like Sprout Social and Buffer to maintain a regular publishing cadence.
One of my projects at Numerify involved working with a third-party agency to develop a unique marketing asset. As a team we came up with the idea of a record sleeve containing a booklet with “IT’s greatest analytical hits.” In the booklet we feature eight Numerify dashboards that address different IT analytical needs.
I worked directly with the VP of Marketing to select the product dashboards for use, and was responsible for writing all of the copy contained within the booklet. I coordinated extensively with the agency on the design, and provided multiple rounds of feedback on design changes and revisions to ensure the asset looked polished and the concept was executed well.
While at Qubole, I was responsible for generating the monthly newsletter that was sent to our marketing database of potential customers. Each month I would highlight customer content, blog posts, upcoming events, product announcements, and other information we wanted our prospects to see.
The purpose of this newsletter was to help build our brand and help potential customers understand the value Qubole could bring to their organization.
